Ride The S-Curve and Make Your Fortune!!!
Imagine getting in on Microsoft BEFORE it took off! Imagine knowing what you know now about what interest rates did from 1998 -2003 and being able to tap it! Well that opportunity is HERE AGAIN! The Law of the S-Curve states that all businesses and entire industries follow an SCurve in their development. In short, it takes a certain amount of time to get to 10% market share. Whatever that amount of time is, it takes the SAME amount of time to go from 10% to 90% penetration. At that point, an industry or company levels off and will eventually go down unless they can re-invent their product/industry and begin a NEW S-Curve. It looks like the graph below:
For example, Microsoft starts off in 1976 and by 1986 they have close to 10% market share and go public. Now I was in College at Florida State taking computer classes in 1986 and we were being taught DOS. Windows was not a major player yet. Just 10 years later, 1996-Microsoft had 90% market share. The time to get in on an industry or a company is JUST as they are about to go from 10%-90%.
Or take our industry, back in 1983 if you wanted a mortgage you went to your local bank. Mortgage brokers were not even on the radar screen! Fast forward 10 years and brokers now had some presence, but we were still competing against the banks. In fact, most brokers advertised, "We beat the banks" as their main focus. Fast forward 10 years to 2003 and brokers have their best year and top out at over 70% market share. Today, when people think of getting a mortgage loan they DO NOT think about their local bank. The marketplace has completely changed. But the writing is on the wall. Broker's market share has topped out. Lenders have begun to take back marketshare and unless you re-invent something, the law of the S-curve says it will continue to dwindle. Do nothing, and you will continue to fight against other brokers over an increasingly dwindling volume! Ah, to go back in time knowing what we know now. WELL THIS SAME OPPORTUNITY HAS COME AGAIN-and the beauty is, YOU ARE ALREADY POSITIONED TO TAP IT!
5 years ago brokers were not even a blip on the radar screen in commercial. Lenders treated the few brokers trying to place deals as nuisances and when people think about getting a commercial loan they thought only about their local bank. I know, I was there. I was at the bleeding edge cutting my teeth on commercial loans and it was not pretty. It was like 1982 in the residential industry. Fast forward to today, just 5 years later, and we are sitting at the coveted 10% mark about to explode. The average person getting a commercial loan still goes to his local bank first but we are an acceptable option if he gets turned down and some, are actually beginning to come to us first. Lenders, who 5 years ago treated us like red-headed step children now are courting us. I know you have gotten some e-mails from commercial lenders. We can now get yield spread, etc. Imagine going back to 1997 knowing what you know now of how our business EXPLODED from 1998-2003, would you do some things differently knowing how low rates went and how big it got? Commercial is at that point right now! But here is the beauty of it, we already have the connections and relationships. Everything is in place. And the Law of the S-Curve says that we will go from 10%-90% in just 5 short years (it took 5 years to get to this point). WHAT DOES THAT MEAN TO YOU?
You have 5 years to hit this thing and crank. Although brokers are making inroads into commercial most have no clue what they are doing and none are committing full throttle to it. Your main competition is the local banks and they DON'T do stated, DON'T go over 80% and DON'T do 30 year amortizations. In other words, you can BLOW THEM AWAY! SO you have an opportunity to get into a field that allows you to:
Tap your existing customers and database
Market products that no one has and everyone in that arena needs
Battle against an inferior foe (the local bank)
Tap your existing customers and database
What's the downside you ask? Simply this, you only have 5 years. And each year you wait it WILL get harder. And commercial is not the same as residential, the property is the star. It will take you 3- 4 years to learn it and get really good at it. By then, you are near the end of your run. SO WHAT CAN YOU DO?
Enter, the COMMERCIAL CAPITAL NET BRANCH. In less then 1 month you will be up and going, fully trained with access to the REAL lenders, the ones REALLY funding this stuff and the hottest niches on the market today. You will have the leverage of being with one of the LARGEST COMMERCIAL SHOPS IN THE COUNTRY(over 70 net branches added in 6 months) and the pricing power that comes with that. In short, you skip the 4 year learning curve, instantly become the biggest player in your marketplace and YOU DO IT ALL FROM YOUR EXISTING OFFICE. No need to start over, just leverage your office now!
Click here to view my offer and get started now.
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